Brand Partnerships
When you franchise with 16 Handles, you also unlock a world of exciting brand partnerships sure to appeal to a wide range of customers in your community. Our New York City headquarters stays on the cutting edge of trends, entertainment, and pop culture, and partners love to work with us to bring their ideas to life inside our shops.
Product Partnerships
When it comes to dairy-free options, 16 Handles has always stayed a step ahead of the crowd, especially as market demand has grown. Our landmark partnership with Oatly, the world’s leading oat drink company, has launched 10 oatmilk-based soft serve flavors (and counting!), all available exclusively at 16 Handles shops. From flavors like Iced Latte to Pumpkin Spice, our partnership’s launches have been covered by outlets including The New York Times, Cheddar, Veg News, and more. And most importantly? Our guests love every bite.
Our New York City roots give us access to some of the best desserts in the world, like Junior’s famous New York cheesecake. In 2022, we turned The World’s Most Fabulous Cheesecake™ into decadent Cheesecake Ice Cream, a 16 Handles exclusive paired with bakery toppings like Macaroon Crunch and Sliced Strawberry Sauce.
Entertainment and Pop Culture Partnerships
From Broadway’s stages to the big screen, entertainment partnerships delight our guests with exclusive flavors, toppings, and sweepstakes. We count collaborations with Broadway’s biggest musicals like Wicked, Dear Evan Hansen, and Aladdin among our favorites in the flavors hall of fame. When stellar new shows are released by HBO Max, Peacock, and Warner Brothers, our shops become destinations for fans looking to try exclusive, series-inspired desserts during a binge-watching break.
Brand Ambassadorships and Fundraisers
Our marketing team works with influencers, organizations, and brand ambassadors across our communities. We’ve partnered with college athletes, TikTok creators, and local schools to bring new customers into 16 Handles with content that is authentic and relevant to them. In addition to our corporate partnership with Trees for the Future, our franchise partners host events and fundraisers for organizations in their own communities. By working outside of our walls, we keep new customers lining up to try 16 Handles.
